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Happiness (H in HEART)

Happiness measures user satisfaction and loyalty, primarily through Net Promoter Score (NPS) and feedback surveys.

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What is Measured?

  • NPS scores (how likely users are to recommend your product)
  • User satisfaction ratings
  • Qualitative feedback

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Why it Matters

High happiness scores indicate happy, loyal users who are more likely to advocate for your product and renew subscriptions.