Analytics
NPS
Net Promoter Score (NPS)
NPS measures customer loyalty and satisfaction by asking users how likely they are to recommend your product (0-10 scale).
- Detractors: 0-6 (unhappy users)
- Passives: 7-8 (satisfied but unenthusiastic)
- Promoters: 9-10 (loyal enthusiasts)
NPS = % Promoters - % Detractors
Track your NPS to monitor customer sentiment over time.