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Overview

GuideWhale is a SaaS product growth platform that helps you build a strong connection with your audience. With advanced product analytics, full-stack user guidance, in-app engagement content, and more, you can drive user adoption, engagement, and retention without needing to write a single line of code. Think of GuideWhale as a smart layer that sits on top of your web application, gently guiding users towards the next step and providing them with the information they need to succeed. Whether you want to nudge users towards a new feature or provide a comprehensive overview, GuideWhale has got you covered. Our powerful product analytics ensure that you always have a deep understanding of your users’ behavior, providing you with actionable insights to improve your product.

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Who is it for?

GuideWhale is built for product-led teams who want to grow without relying on engineering resources:
  • Product Managers — Design onboarding flows, track adoption milestones, and measure the impact of in-app content on user activation and retention.
  • Growth Teams — Run targeted in-app campaigns, collect user feedback, and drive feature discovery with no-code tools.
  • Customer Success Teams — Reduce support load by delivering contextual self-serve guidance exactly when users need it.
  • UX & Onboarding Designers — Build and iterate on in-app experiences using a visual editor without waiting for a developer.

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How does it work?

GuideWhale works by installing a lightweight JavaScript SDK in your web application. Once installed, it enables you to:
  1. Tag events — Visually tag pages, features, and user actions inside your app without writing code.
  2. Build content — Use the no-code Chrome extension editor or dashboard to create guides, checklists, surveys, banners, modals, hints, and more.
  3. Target users — Define segments based on user properties, behavior, and milestone completion to show the right content to the right people.
  4. Publish & analyze — Go live across your environments and track engagement, completion rates, and goal conversions in the analytics dashboard.

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What can you do with GuideWhale?

For a full breakdown of every feature, visit the Feature Overview page.

Onboard Users

Get your users set up for success with interactive guides and checklists

Improve User Retention

Keep users engaged with health scores, cohorts, and retention analytics

Track Product Health

Define milestones and measure time to value across your user base

Drive Feature Adoption

Help users discover and adopt features with targeted in-app content

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Why GuideWhale?

Most product teams rely on engineering time to build onboarding flows, announce features, or collect feedback. GuideWhale removes that dependency entirely.
  • No-code — Create, target, and publish in-app experiences without touching your codebase.
  • Full-stack guidance — Every content type you need is built in: guides, checklists, surveys, banners, modals, hints, and a resource center.
  • Precise targeting — Deliver content to exactly the right users using detailed behavioral and property-based segments.
  • Actionable analytics — Go beyond pageviews with health scores, HEART metrics, funnel analysis, and goal conversion tracking.
  • Shareable — Embed guides in your marketing site, knowledge base, or documentation — not just inside your app.

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Get started

Install the SDK

Add the GuideWhale snippet to your application

Install Chrome Extension

Install the visual editor to start building content

Initial Setup Guide

Follow the step-by-step setup guide to go live

Feature Overview

Explore everything GuideWhale has to offer
GuideWhale empowers teams to drive user success and product adoption with targeted, data-driven in-app experiences.