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This integration allows you to send one-way events from GuideWhale content interactions (such as guide views, completions, and checklist usage) to Google Analytics for advanced tracking and reporting.
All user events pushed to 3rd party platforms are prefixed with gw_ to easily differentiate GuideWhale from other event sources.

Use Cases

  • Find out how users from different acquisition channels or marketing campaigns are engaging with your app.
  • Track how users are interacting with your in-app guides, checklists, and banners and compare that to how they are interacting with your website.
  • Identify which features are being used the most and adjust your product roadmap accordingly.
  • Analyze how users are completing specific tasks and identify pain points in your user experience.

Requirements

  • Installed GuideWhale Javascript SDK
  • Installed Google Analytics Javascript SDK
  • Enabled integration in GuideWhale dashboard settings

How It Works

  • GuideWhale SDK will fetch the integration settings from our dashboard when a user is identified.
  • When a new GuideWhale event is tracked, we first check if event pushing is enabled and if the event belongs to an enabled group of events.
  • After that we try pushing the event to Google Analytics using your installed Google Analytics SDK if it is available.
  • Please note that this will likely not work for users who have installed an ad blocker as it will block all events from going out to Google Analytics.

Configuration

  1. In the GuideWhale Dashboard, navigate to settings > integrations.
  2. Here you will be able to enable the integration and toggle which event types you want GuideWhale to send to Google Analytics.
  3. Once enabled, users will start pushing GuideWhale events to Google Analytics.
Google Analytics integration configuration