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Overview

GuideWhale is a digital adoption platform that sits as a smart layer on top of your web application. It enables product teams to create in-app guidance, track user behavior, and measure adoption outcomes — all without writing a single line of code.

In-app Guides & Tours

Build interactive walkthroughs and onboarding flows with a visual editor

Checklists

Guide users through key tasks with step-by-step onboarding checklists

Surveys

Collect in-app feedback and measure user satisfaction with NPS surveys

Banners

Display attention-grabbing messages at the top or bottom of the page

Modal Windows

Focus user attention on important information or actions with dialog boxes

Hints

Nudge users towards features with contextual tooltip hints

Embeds

Embed interactive content inside your existing application elements

Resource Center

Centralize all support content in a self-serve in-app knowledge hub

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1. In-app Engagement Content

GuideWhale enables you to build interactive, step-by-step guides and product tours directly within your application using a no-code visual editor.

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Guides & Tours

Create multi-step walkthroughs to onboard new users, announce features, or guide users through complex workflows. Guides can be triggered automatically or on demand.

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Checklists

Design onboarding checklists that give users a clear set of tasks to complete. Checklists are great for driving activation and helping users realize value quickly.

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Surveys

Deploy in-app NPS or custom surveys to collect user feedback at the right moment. Use survey responses to segment users and prioritize product improvements.

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Banners

Show short, contextual messages at the top or bottom of the screen. Ideal for announcements, alerts, or calls to action. Display focused dialog boxes to highlight important information, prompt user decisions, or announce new features.

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Hints

Attach contextual tooltip hints to specific UI elements to educate users about features without interrupting their workflow.

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Embeds

Embed interactive demos and guides inside your application’s existing pages, documentation, or marketing material.

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2. Shareable Guides

GuideWhale guides aren’t limited to your application. Share and embed them across your entire product stack:
  • Product Demos: Embed guides across your marketing channels to showcase different features.
  • Guide Documents: Share a guide as a scrollable document to showcase a list of steps.
  • Guide Slideshows: Share a guide as a standalone GuideWhale slideshow page.
  • Embedded Help Guides: Embed guides into your knowledge base so users can launch them from support articles or other external channels.

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3. Resource Center

Create a centralized self-serve knowledge hub inside your application where users can find all help content in one place:
  • Knowledge base integration
  • Contact information and chat widget integration (Intercom, HubSpot, etc.)
  • Guided tours and help guides
  • Product announcements & updates

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4. User & Company Segmentation

Deliver the right content to the right users at the right time. Segments allow you to increase relevance and engagement by targeting content precisely. Segment users and companies based on:
  • Role, plan, or organization
  • Behavior and in-app activity
  • Milestone completion
  • Custom user and company properties

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5. Adoption Milestones

Define which parts of your product users should reach and when. Track how many users have completed each milestone and how long it took them — an easy way to measure time to value and user adoption.

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6. Goal Conversion Tracking

Measure how successfully your in-app content contributes towards onboarding, feature adoption, and other business goals. Attribute guide completions and engagement directly to conversion outcomes.

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7. No-code Event Tagging

Visually tag pages and features inside your application to automatically capture events — no coding skills required. Use tagged events as triggers, milestone criteria, or analytics data points.

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8. Advanced Product Analytics & Health Scores

Use advanced analytics to monitor user behavior, identify friction points, and improve your product:
  • User Health Scores — Score users based on activity and adoption progress
  • Application Health — Measure overall application health using Happiness, Engagement, Adoption, Retention, and Task success
  • Retention Cohorts — Compare retention across user groups over time
  • User Journeys — Visualize the paths users take through your product
  • Funnel Analytics — Track conversion through multi-step flows
  • Data Exploration — Dive deep into raw event and session data
  • Guide & Content Analytics — Track start rates, completion rates, and drop-off by step
GuideWhale empowers teams to drive user success and product adoption with targeted, data-driven in-app experiences.