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Why it Matters

Understand how often users interact with your application features and if they use them regularly when engaging with your application. A high feature engagement rate contributes to better product usage, providing users with more value and giving them a higher chance of returning to use your features again in the future. Analyzing feature usage frequency per session can help you identify which features are most valuable and interesting to your users, and where to focus your time and resources for maximum impact. A low feature engagement rate may indicate that your feature is either hard to use or not providing enough value to your users, leading to a lack of interest and engagement.

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Definition

Feature engagement measures the percentage of user sessions where a specific feature was used at least once. If multiple features are selected, we check if any of them was used within the session. Feature Engagement=Engaged User SessionsTotal User Sessions\text{Feature Engagement} = \dfrac{\text{Engaged User Sessions}}{\text{Total User Sessions}}

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Analytics

  • Engagement Score: percentage of total engaged user sessions. Feature engagement is calculated by dividing the amount of engaged user sessions (sessions that used at least one of the selected features) by the amount of total user sessions at a given time period.
  • Total Sessions: total amount of all user sessions for the selected time period.
  • Engaged Sessions: total amount of engaged user sessions for the selected time period (sessions that used at least one of the selected features).
  • Feature Usage: total amount of times any of the selected features were used for the selected time period.
  • Average Feature Usage Per Session: shows the average number of times any of the selected features were used within a single user session.
  • Feature Usage Chart: shows you the trends in feature usage over time. For example, you can use it to see if your new application update contributed to users engaging more with your features.
  • Average Feature Usage Per Session Chart: shows trends in feature usage frequency within user sessions, helping you identify patterns such as increased feature usage on certain days of the week.

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Filters

  • Feature: select either all or specific features to analyze.
  • User Segment: select either all users or a specific user segment.
  • Date Range: period when to analyze feature engagement.