Skip to main content

​
Why it Matters

Learn if your users are returning to view your pages over and over again, or if they only open them once and never come back. Page retention contributes to successful application usage over time, providing regular value to your users. By analyzing the frequency of returning users, you can understand how often your pages are being viewed and which pages are deemed more essential by your users. A low page retention rate indicates that your users are not finding enough value in your pages, or they do not understand how to use them properly, indicating a need for better onboarding or documentation.

​
Definition

Page retention measures the average of your page retention rate and stickiness. Both metrics indicate how often your users are returning to view your pages again and again. Page Retention=Retention Rate + Stickiness2\text{Page Retention} = \dfrac{\text{Retention Rate + Stickiness}}{\text{2}}
Retention Rate=Returning UsersAll Users From Previous Period\text{Retention Rate} = \dfrac{\text{Returning Users}}{\text{All Users From Previous Period}}
Stickiness=Weekly UsersMonthly Users\text{Stickiness} = \dfrac{\text{Weekly Users}}{\text{Monthly Users}}

​
Analytics

  • Retention Score: average of retention rate and stickiness.
  • Retention Rate: percentage of users who have returned to view selected pages again in the current period.
  • Stickiness: percentage of users who have viewed selected pages on a weekly basis vs monthly basis.
  • All Users: number of users who have viewed selected pages in the previous period.
  • Returning Users: number of users who have returned to view selected pages again in the selected period.
  • Page Stickiness Chart: compares the number of users who have viewed selected pages in the last month vs in the last week.
    • Weekly Users: users who viewed any of the selected pages in the last week.
    • Monthly Users: users who viewed any of the selected pages in the last month.
  • Returning Users Activity Chart: shows you the frequency of how often your users are returning to view selected pages. For example, see if your new application update contributed to users coming back and viewing your pages more often.
    • All Users: users who have viewed any of the selected pages in the previous period.
    • Returning: users who have returned to view any of the selected pages again in the selected period.
    • Monthly Active: users who have viewed any of the selected pages in at least 2 of the last 3 months (66% of months).
    • Weekly Active: users who have viewed any of the selected pages in at least 9 of the last 12 weeks (75% of weeks).
    • Daily Active: users who have viewed any of the selected pages in at least 36 of the last 90 days (40% of days).
    Users who have signed up in the last 90 days will have their activity calculated based on the percentage of the last 90 days. For example, instead of having to view selected pages for 9 of the last 12 weeks, they have to view them for 75% of the weeks since they’ve signed up.

​
Filters

  • Page: select either all or specific pages to analyze.
  • User Segment: select either all users or a specific user segment.
  • Date Range: period during which to analyze page retention.