Skip to main content

​
Why it Matters

Learn how widely your application is being adopted and how quickly your users are achieving value from your application. Adopted pages contribute to a better onboarding experience and improved understanding of your application, giving you a higher chance to retain users over time. By analyzing your page adoption times, you can understand how long it takes for your users to start gaining value from your application by visiting pages for the first time. A low page adoption rate indicates that your users are only working with a limited part of your application, leaving a significant portion of your application’s value untapped.

​
Definition

Page adoption measures how many of your active users have adopted selected application pages. Active users are users who have used your application in the selected date range period. Page Adoption=Active Users Who Adopted Page(s)Total Active Users\text{Page Adoption} = \dfrac{\text{Active Users Who Adopted Page(s)}}{\text{Total Active Users}}

​
Analytics

  • Adoption Score: percentage of total active users who adopted selected pages. Page adoption is calculated by dividing the amount of active users who adopted selected pages by the amount of total active users at a given time period.
  • Active Users: total amount of users who visited your application during the selected time period.
  • Users Who Adopted Selected Page(s): total amount of active users who adopted all selected pages for the selected time period.
  • Average Time To Adopt Selected Page(s): total average time it took users to adopt selected pages for the selected time period.
  • Page Adoption Rate Chart: can help you identify your page adoption trends over time. For example, see if your new application update or new GuideWhale content contributed to users adopting more of your pages.
  • Average Time To Adopt Selected Page(s) Chart: can help you identify trends in the time it took users to start gaining value from your application by visiting pages for the first time. For example, you might see that users are adopting pages quicker after you’ve improved your onboarding process or optimized your application for page discovery.

​
Filters

  • Page: select either all or specific pages to analyze.
  • User Segment: select either all users or a specific user segment.
  • Date Range: period during which to analyze page adoption.