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Why it Matters

Learn if users are engaging with your pages or if they just open them briefly and leave without taking any action. Engaged pages contribute to better user learning and product usage, giving users a higher chance of returning to use your page again in the future. By analyzing the time spent on these pages, you can understand which pages are the most interesting to your users and where you should spend your time and resources on the most. A low page engagement rate can indicate that your page is not interesting or that users are not finding value in it.

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Definition

Page engagement measures how many of your page views were long enough to be considered engaging and meaningful to users. Page Engagement=Engaged Page ViewsTotal Page Views\text{Page Engagement} = \dfrac{\text{Engaged Page Views}}{\text{Total Page Views}}

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Analytics

  • Engagement Score: percentage of total engaged page views. Page engagement is calculated by dividing the amount of engaged page views (views lasting longer than 10 seconds) by the amount of total page views at a given time period.
  • Total Views: total amount of all views for the selected time period.
  • Engaged Views: total amount of engaged views for the selected time period.
  • Average View Duration: total average view duration for the entire selected time period.
  • Engaged Page Views Chart: can help you identify your page engagement trends over time. For example, see if your new application update contributed to users engaging more with your pages.
  • Average Page View Duration Chart: can help you identify trends in page view duration over time. For example, you might see that users are spending more time on your dashboard page on Fridays, or that they’re spending less time on your settings page over the course of a month.

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Filters

  • Page: select either all or specific pages to analyze.
  • User Segment: select either all users or a specific user segment.
  • Date Range: period during which to analyze page engagement.