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Why it Matters

Understand how widely your application is being adopted and how quickly your users are achieving value from it. Milestone completions are a key indicator of successful onboarding and improved understanding of your application, giving you a higher chance of retaining users over time. By analyzing your milestone adoption times, you can understand how long it takes for your users to start gaining value from your application. A low adoption score indicates that your users are only working with a limited part of your application, leaving a significant portion of your application’s value untapped.

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Definition

User adoption measures how widely users are starting to use your application by completing core adoption milestones. Adoption Score=Users Who Completed Selected Milestone(s)All Active Users\text{Adoption Score} = \dfrac{\text{Users Who Completed Selected Milestone(s)}}{\text{All Active Users}}

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Analytics

  • Adoption Score: percentage of all active users who completed all selected milestones. Adoption score is calculated by dividing the amount of users who completed all selected milestones by the amount of all active users at a given time period.
  • Active Users: total amount of users who visited your application during the selected time period.
  • Users Who Completed Selected Milestone(s): total amount of active users who completed all selected milestones.
  • New Users: how many users started using your application in the selected time period.
  • Milestone Completion Rate Chart: shows you the trends in milestone completion rates over time. For example, you can use it to see if your new application update or new GuideWhale content contributed to users completing more of your milestones.
  • New & Active Users Chart: shows how many new users are coming to your application and how many of them are active users.

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Filters

  • Milestone: select either all core milestones or specific milestones to analyze.
  • User Segment: select either all users or a specific user segment.
  • Date Range: period when to analyze user adoption.